Che Wei Lee

My name is Che Wei—you can also call me Jacky. Taiwanese-born, New York-based, and obsessed with crafting seamless digital experiences. As a product designer bridging the gap between design and code, I turn ideas into intuitive, delightful products. Let's build something great together.

I'm currently leading the design team, shaping world-class training experiences for endurance athletes at Wahoo Fitness.

Before Wahoo, I designed a geospatial data management platform at Koordinates, leading the design system and process for their web application. My work played a key role in securing government contracts, including Land Information New Zealand and Stats NZ, which adopted Koordinates as their official data portal.

Before Koordinates, I designed retail point-of-sale experiences at Vend by Lightspeed, collaborating closely with developers to deliver high-quality releases. I also contributed to prototyping and user testing to refine and enhance the user experience.

In my spare time, I'm out cycling on Strava, taking way too many pictures of my daughter on Instagram, or gaming on Xbox.

Education

  • Master of Architecture (Prof), ArchitectureThe University of Auckland (2011–2012)
  • Bachelor of Architectural Studies (BAS), ArchitectureThe University of Auckland (2008–2011)

Experience

  • Wahoo Fitness2019–Present
  • Koordinates2017–2019
  • Vend by Lightspeed2014–2016
  • AECOM2012–2014

Talks

  • Introduction to FramerRoam Digital, Auckland, New Zealand (2020)
  • Jacky Lee, Designer + DeveloperBézier, design interview podcast (2020)
  • Prototyping with Bluetooth DevicesFramer Loupe, Amsterdam (2019)
  • Design with CodeCrimson Education, Auckland, New Zealand (2018)
  • Aeropress TimerFramer Seattle Meetup, Microsoft, Redmond, WA (2018)
  • Banana, Strava VisualizerUX/CX Collab, Pixel Fusion, Auckland, New Zealand (2018)
  • Banana, Strava VisualizerAuckland CSS, New Zealand (2018)
  • Framer WorkshopPushpay, Auckland, New Zealand (2017)
  • Prototyping with Quartz Composter & Framer.jsCactus Labs, iOS Meet, Auckland, New Zealand (2015)
  • Auckland Dribbble MeetupAuckland, New Zealand (2015)

Awards

  • Design Innovation Award (Equipment) — Wahoo KICKR Ecosystem (2019)Wahoo Fitness
  • Core77 Design Awards (Heath & Wellness Runner Up) — Wahoo KICKR Indoor Cycling Ecosystem (2019)Wahoo Fitness
  • CRC Customer Choice Awards — Wahoo ELEMNT Bolt (2019)Wahoo Fitness
  • CRC Customer Choice Awards — Wahoo KICKR CORE Smart Trainer (2019)Wahoo Fitness
  • T3 Awards: Best Home Fitness Tech (Nominated) — Wahoo KICKR Climb (2018)Wahoo Fitness
  • The New Zealand Spatial Excellence Awards: Environment and Sustainability — Land Information New Zealand (Koordinates) (2017)Koordinates
  • NZ Hi-Tech Awards — IBM Hi-Tech Exporter of the Year (under $5 million revenue) and Cisco Hi-Tech Emerging Company of the Year categories — Vend (2014)Vend by Lightspeed
  • NZIA Graphisoft Student Design Awards: Highly Commended (2012)Architecture School