Hello. 哩賀. 你好. I'm Che Wei Lee, a Product Designer and Developer made in Kaohsiung, Taiwan, raised in Auckland, New Zealand, now based in New York, USA.


Stuff that was shipped.

Wahoo Fitness, 2019–Present

Building the better athlete in all of us.

Koordinates, 2016–2019

Discover Earth's Data.

Vend by Lightspeed, 2014–2016

Run the world’s best retail.

In Progress

Experiments. Side Projects. Hobbies. Started but never finished.

Chapter2 Huru with Blender, 2022

Modelling the Chapter2 Huru

Fit File Analyzer, 2022

Turn .fit files into beautiful charts.

Wahoo Guide, 2022

Hackathon - Helping customers find the right Wahoo product.

Grids Generator, 2020

Figma Plugin – Generate layout grid styles on the fly

Goneriding.co, 2019

Cycling journal with Strava + Mapbox API


Hey, I'm Che Wei (Sounds like: Zhé wěi), you can also call me Jacky. I'm a designer, developer, and cycling fanatic. I'm currently based in New York City, remotely helping Wahoo Fitness build world-class training experiences for endurance athletes.

Before Wahoo, I designed geospatial data management platform for Koordinates, lead the design system and process for their web application, contributing to the securement of multiple government contracts, like Land Information New Zealand and Stats NZ, for using Koordinates as their official data portals.

Before Koordinates, I designed for retail point-of-sale experiences at Vend by Lightspeed. I assisted in various prototyping and user testing tasks, and worked closely with developers to ensure high quality releases.

When I'm not staring at a screen, you can find me cycling about on Strava, taking photos on Instagram, practicing hand lettering, or playing games on Xbox.


  • Master of Architecture (Prof), ArchitectureThe University of Auckland (2011–2012)
  • Bachelor of Architectural Studies (BAS), ArchitectureThe University of Auckland (2008–2011)


  • Wahoo Fitness2019–Present
  • Koordinates2017–2019
  • Vend by Lightspeed2014–2016
  • AECOM2012–2014

Talks / Workshops

  • Introduction to FramerRoam Digital, Auckland, New Zealand (2020)
  • Jacky Lee, Designer + DeveloperBézier, design interview podcast (2020)
  • Prototyping with Bluetooth DevicesFramer Loupe, Amsterdam (2019)
  • Design with CodeCrimson Education, Auckland, New Zealand (2018)
  • Aeropress TimerFramer Seattle Meetup, Microsoft, Redmond, WA (2018)
  • Banana, Strava VisualizerUX/CX Collab, Pixel Fusion, Auckland, New Zealand (2018)
  • Banana, Strava VisualizerAuckland CSS, New Zealand (2018)
  • Framer WorkshopPushpay, Auckland, New Zealand (2017)
  • Prototyping with Quartz Composter & Framer.jsCactus Labs, iOS Meet, Auckland, New Zealand (2015)
  • Auckland Dribbble MeetupAuckland, New Zealand (2015)

Awards / Recognition

  • Design Innovation Award (Equipment) — Wahoo KICKR Ecosystem (2019)Wahoo Fitness
  • Core77 Design Awards (Heath & Wellness Runner Up) — Wahoo KICKR Indoor Cycling Ecosystem (2019)Wahoo Fitness
  • CRC Customer Choice Awards — Wahoo ELEMNT Bolt (2019)Wahoo Fitness
  • CRC Customer Choice Awards — Wahoo KICKR CORE Smart Trainer (2019)Wahoo Fitness
  • T3 Awards: Best Home Fitness Tech (Nominated) — Wahoo KICKR Climb (2018)Wahoo Fitness
  • The New Zealand Spatial Excellence Awards: Environment and Sustainability — Land Information New Zealand (Koordinates) (2017)Koordinates
  • NZ Hi-Tech Awards — IBM Hi-Tech Exporter of the Year (under $5 million revenue) and Cisco Hi-Tech Emerging Company of the Year categories — Vend (2014)Vend by Lightspeed
  • NZIA Graphisoft Student Design Awards: Highly Commended (2012)Architecture School

Portfolio ingredients

Built with Next.js, Tailwind CSS, and MDX. Animated by Framer motion. Hosted on Github.